Rachel MurphyAre your Promotions in Pour Taste?There are many qualities of a small to medium size winery that makes it similar to other companies of the same size, however, when it...
Rachel MurphyBranding: It's Nothing to Wine AboutGrowing up in the Finger Lakes region of New York, wineries have always been a much larger part of day to day life for me than it may...
Rachel MurphyCreate Some FOMO with your PromoIf you read my last post you now have some ideas of how to brand a craft brewery, but now what? Well, once your branding is in place it's...
Rachel Murphywhen in doubt, get craftyRight off the bat I have a confession to make: I'm definitely more of a wine fan than a craft beer connoisseur. That being said, during...